Monday, April 27, 2009

Apple and Verizon

Newsweek reporter Spencer E. Ante reports that Apple and Verizon are in the discussion to launch two devices; an 'iPhone Lite' and a 'Media Pad'.

The article does a good job of laying out the resons for the success and failure of the possible partnership.

But, what if the partnership does happen. Is Mr. Jobs diluting the apple brand with partnering with multiple partners or is he knows hte market and thinks this is the right time to caputre all the consumers at different pricing poits in the market.

A media pad with the ability to make calls using WiFi is the second product that is expected to be launched this summer.

Amazon Kindle, Kindle app for iPhone, Sony reader and now the Apple media pad, are all these complementers, comeptitors or both?

I will update the blog with developments on this front.

 

1 comment:

  1. The iPhone Lite device is the best. Its features are unique and dynamic. And its market value is peak of the mountain.
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