During our multimedia discussions last week, I often thought about what the future will look like for publishers and music labels. Will they disappear all together? It was easy to see that their production and distribution monopolies are evaporating, but I wondered about the other services they offer, such as content-filtering and marketing, and whether there might be a continuing role for them to play.
While I was browsing the web trying to get smart about this, I found this article about how some publishers are successfully responding to decreased advertising revenues. The companies are essentially leveraging their internal knowledge, industry expertise, and client base to move beyond their traditional business and generate new revenue streams, mostly in marketing services. Worth taking a look at if you're interested in how publishers are responding to internet disruption.
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment