By partnering with CVS google has improved on the use of Health records. Now the health records do not just sit on some google server for fun , but can be used for prescription at CVS.
Microsft..your turn!
This is a blog for the students and the instructor to continue the conversations about IT Strategy beyond the classroom.
Since this deal is a pharmacy related deal, I care less about when Microsoft signs up CVS, but more about when Google can strike a deal with additional national chains like Wal-mart, Walgreens, Target, Rite Aid, etc.
ReplyDeleteThe true value of this deal isn't reached until Google can aggregate the drug history of a patient over *most* chains. Relying on self-reporting is both inaccurate and potentially dangerous.
Mapping of network of connections and understanding the differential logic of interactions among competitors are key to developing insights here. This will evolve quite rapidly in the coming years. Worth tracking and watching.
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