Tuesday, February 24, 2009

CEO Memo - Blockbuster CEO Jim Keyes

Hey all. I'm going to write a letter to the CEO of Blockbuster. Here are a few of the points I'll be touching on:

  1. Using IT to improve their operational efficiency, particularly inventory control.
  2. Leveraging the web to modify their business model to better compete with Netflix.
  3. Changing their digital distribution strategy. Their currently strategy is old and busted.

There are a couple of other points I'm working on, but I think these are the major issues that Blockbuster can address by changing their approach to IT.

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