There is a battle underway for the e-books market. Though Amazon’s Kindle represented the opening salvo in this war, Apple’s iPhone has quickly gained wider adoption through downloaded applications. Competition in this market and convenient delivery of information may be the only salvation for print media in the Internet age. Electronic subscription based services may resolve the print to Internet conversion problem plaguing newspapers and currently eroding ad rates.
An iTunes Moment? The Economist Feb 12
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The article from The Economist caught my attention as well.
ReplyDeleteWe were speaking in class about Google as an information hub and Apple power to redefine/rediscover great potential in time. Referring to the books and newspaper, beyond the obvious benefits of going online (e.g. decrease costs, theoretically unlimited content, large customer target), there is also another aspect to be considered.
According to American Press Institute, a possible way to follow for newspaper is to transform into "local information and connection utility ". Hence, if the former value proposition of the newspaper was provide information, news, advertising in a timely manner to its readers, the new value proposition adds the connection capability to the traditional newspaper business model, enhancing also an improvisational capability. So, the newspapers become hubs of information, news and a place where readers can connect with other people in the same geographical area.
http://www.newspapernext.org/2008/02/newspaper_next_20.htm