I’ll be writing my memo to Nokia, which currently is the largest mobile phone manufacturer in the world. With challenges from new devices such as the iPhone and more and more smartphones, I think it’s interesting what Nokia’s response may be. There is a converge between phones and PCs and the CEO Olli-Pekka Kallasvuo just last week mentioned that Nokia is strongly looking into developing laptops.
Nokia have often moved in to new technologies and designs relatively late, and for the most part they have been successful, but if they are going to continue to live up to its “Connecting People” tagline, what are some of these appropriate next steps and what technologies can they employ to stay a leader within mobile phones and possible expand this into other markets with complementary products. I think they can use IT to be more proactive in their strategy instead of trying to react to competitors such as Apple, so there is plenty of room for improvement for the organization.
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It is interesting that during the event at Barcelona, Nokia and Skype announced that Skype will be available in some of Nokia's phones. Considering the success that Apple and AT&T partnership has, a good question is whether this agreement will change the way Nokia deals with Carriers.
ReplyDeleteThank you Andres for bringing up that point, it'll be interesting to think about what the appropriate strategy for Nokia will be - would exclusive contracts such as what Apple has work well for Nokia? Just from my time at AT&T, I feel like the carrier may have gotten a bit of the short end of the stick.
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