L’Oreal has a plethora of products under its umbrella – while some of them sell products online, and some sell services online in some countries such as China, there does not seem to be a consistent e-Business strategy to the company as a whole.
Today, Web 2.0 has the incredible power of exponential value-add and L’Oreal hasn’t yet jumped into this bandwagon. There needs to be a platform of communication for L’Oreal’s customers with their Brands. When we see the likes of Zappos (sells accessories such as Shoes and Bags) succeeding on a purely web-based platform, it brings forth some serious questions about the competitive threat to L’Oreal in the online world. The current online advertizing/marketing capability reaches far beyond a snazzy website – the key being interaction with the consumer.
With this memo, I hope to be able to make a recommendation to L’Oreal about the steps they can take the induce a Web 2.0 component to their e-business.
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