I will addressing my CEO memo to Trek Bicycles, and encourage them to bring more technology to their consumer-level bicycles.
I will look at
1. Theft prevention technology (something Lance Armstrong's bike could have used recently)
2. A model similar to the iPod-Nike device, in which a device could be put on a Trek Bike to be uploaded to a computer later (or immediately).
There will probably be more aspects to this.
A lot of data gets generated from a bike (cadence, gear, speed, etc..) and I'm curious to examine the feasibility of taking the task of gathering that data from a peripheral cycle computer and putting that technology directly onto the bike itself.
Most importantly, I'd like to translate this innovation into a competitive advantage for Trek.
Thoughts, comments?
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It would be interesting to see not only the introduction of a Nike iPod model, btu how they deal with the issues of being open vs. being closed. Nike and iPod cannot stay closed forever, maybe becoming a partner with them to expand their platform instead of creating a new one while encouraging openness would be a different way to attack the problem.
ReplyDeleteHey Brendan,
ReplyDeleteHave you thought of taking a safety approach to this? it would probably be best in the accessories - helmet section. i saw some thing on TV about impact sensing stickers. this could potentially be useful in the event of a crash EMT's could take some proactive measures in treating the patient.