This article identifies the mobile internet as a threat to Google’s revenue. Why? Simply because far fewer ads fit on the screen of a mobile device than on a PC monitor. The article contends that Google is getting into cell phones because “web screens will soon be two inches wide, and Google wants a say in what fits on that tiny screen”. It also speculates about the implications of increasingly mobile web access on the free delivery of web content and services and the on the personalization trend in advertising.
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