Memo to the CEO of LVMH

I am looking to write a memo to the CEO of LVMH on how they can better leverage technology. As a leader in the luxury fashion industry they are experiencing hard times as people turn away from these types of goods and instead just buy basics and save their extra money. LV is the parent company to numerous other fashion companies and they have a huge opportunity to leverage technology to better integrate these divisions and leverage the strengths of each brand to benefit the entire company. With thousands of stores across the world, there is huge opportunity for them to improve their IT, and to use it as a strategic advantage as they look to take on their competitors and make sure they evolve their business model to be viable in these hard times.