Monday, March 16, 2009

Blellow: Social Project-Based Networking

There is a new service called Blellow (must have found that name at the bottom of the .COM name bin) that mixes professional social networking like LinkedIn with a tool like Yammer (a professional sort of Twitter) and gears it towards fluid employment opportunities like independent contracts and temporary work. It allows for the dynamic creation of temporary project teams and provides social networking tools to promote and help facilitate the short-term team during the project. 

From the various trends that we have been evaluating in this class and their many effects, we can clearly see the position that Blellow is taking. They are recognizing the labor is becoming less geographically anchored and that through the bandwidth law, there is more and more freedom to collaborate effectively through additional feature sets. It also leverages the value of the "network" of professionals idea in its most primal sense. 

It will be interesting to see how the service does and also to see what effect it has on the other members of the social networking sphere.

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3 comments:

  1. Clearly, it allows for geographical redistribution of work.
    The broader question is: What are the leading indicators of success?? How will we know that it is gaining traction against other alternatives in this space.. Worth watching, for sure.. (despite the strange name!). Thanks Nick.

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  2. How to view the comparative success of various competitors in such a space is definitely an interesting question. Besides the obvious number of members (both production elements and consumption elements), I would also seem to think that velocity of money exchange in the ecosystem might be the best evaluation of its power versus its competitors. The level of available compensation in an environment such as Blellow would provide, in my view, the incentive for more and more people to enter the environment and thus power the inherent network effects. More money changing hands through successful project and that swell of project talent would also create more reinforcement for hiring agents to join the environment.

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