Monday, March 23, 2009
Cisco Acquires Another Consumer Electronics Company
I thought this was interesting given the discussion we had about Cisco's "Human Network". Last week Cisco Systems bought Pure Digital Technologies (PDT) for $590M in stock. For those of you unfamiliar with the company, PDT sells a line of low end, simple to use, small form factor digital video cameras (Flip cameras). These devices are perfect for creating web videos, and, in Cisco's world, should fit nicely with their existing video conferencing business. It will be interesting to see if they release "good enough" video conferencing devices for the consumer market or if they simply maintain PDT's current focus. Here's an article about this acquisition: A Tiny Camcorder Has a Big Payday
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This was an interesting acquisition. Hopefully they are thinking about putting some wireless connectivity on these things and making video conferencing more accessible.
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