I plan on sending a memo to Disney CEO Robert Iger regarding the role that IT will play in developing his espn360.com site.
1. I think developing the live streaming video capabilities will prove valuable in the future as technological advances will accommodate content on demand from computers as a replacement to more traditional entertainment options.
2. Developing the availability of archived video on demand will be a natural evolution of this technology as older content is converted into the digital realm.
3. Addressing the move to an online digital player from traditional television network in the future needs to begin now and with such players like netflix already taking this step increases the urgency for this transition.
4. The increased demand for all games to be digitally streamed will increase in the future. By becoming the leader in this market, espn360.com can be established as the premier oinline provider of digital media.
Subscribe to:
Post Comments (Atom)
Posts
Another issue related to #3 is how Disney will manage their value chain in this changing environment. Will there still be a need for intermediary companies to distribute Disney's content or will Disney be able to provide it directly like it does through ABC and ESPN? Will Disney have to drive the innovation of live streaming video capabilities or will they rely on other companies to provide this?
ReplyDeleteI think it would interesting to spend some time on possible revenue models. You hear a lot about subscription vs. ad-based, but for something like this maybe pay-per-view could be a substantial part of the revenue model.
ReplyDelete