Monday, March 2, 2009

CEO Memo to HTC

HTC has been manufacturing smart phone and pocket pc for microsoft windows mobile for several years. Two years ago the company acquired windows mobile device vendor Dopod.
In 2006, the company revealed its first touch phone following Apple's iPhone.
More recently, HTC worked with Google on G1 mobile phone which features Google's first open mobile phone operating system Andriod competing mobile phone os market share head to head to Microsoft. On one hand, HTC has been a OEM&ODM company for HP,DELL, PalmOne,T-mobile and Vodafone for many years, one the other, the company is trying very hard to build its own brand.Similarly HTC has been working with Microsoft to promote MS CE on smart phones for a long time, but now it's also woking with Google to push Andriod.


It would be interesting to look at how HTC can leverage IT to grow its own brand and at the same time being a OEM&ODM manufacturer without confronting with its clients.


Also, how the company works with Microsoft and Google at the same time without spoiling the relationships with either one is a big question mark. Is the company going to be able to work with those two big software powers as competiton betwteen them get more and more fierce?

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