Let's say that you are a retail store chain and one of your competitors is opening a new store in an area downtown. You don't want this to be successful, so you hire a random college student to create a program reports on Twitter that a large fire is happening on that city block. That student had ripped the usernames and passwords of other local college students so they have access to many accounts, or they have skillfully created real looking people that local groups have started following due to their image and comments (perhaps even through engineered false Facebook pages). The accounts that this person has control over quickly spread the rumor about the fire and immediately the fire is verified through the chain by simulated other people. This could dramatically effect new store sales, eh?
This could even take a more dramatic turn if one believes a US Army report speaking about how Twitter (with its relative anonymity) could be used to manage terrorist attacks in real time. (link)
Sort of on the other site of the coin, I found this video clip of a member of the Boston Police discussing the department's possible future use of Twitter. He talks about how the department can look at all the Tweets in the area to see if something should be investigated:
ReplyDelete"Using the Twitter advanced search we can look at all the Tweets in Boston in real-time... when people start saying, 'What's that smoke coming from the Hancock Tower?' or 'Why is everybody running around Copley Place?'... we can look at patterns and trends, sort of an early-warning system."
You can visit the Boston Police's Twitter here.