Before the current meltdown, the demand for Wind Turbines worldwide was more than the supply and hence the company had the benefit to choose its customers. Surprisingly even the current economic situation, the company has reported a very profitable Q3 and is growing.
This is the perfect time for the company to leverage its current position in capturing more market share and making in-roads in new market segments and enter into the service part of business.
I plan to focus on the still developing service part of the business and identify how IT can play a significant role inthe same.
Suzlon can enter into the service part of the Wind Turbines, similar to GE into the jet engines servicing business.
Suzlon can use IT significantly to help companies mover from the traditional servicing model.
Right now the serivicing model is based onregular time interval and on-call. This can be modified by monitoring the wind turbines and managing the servicing in a more cost effective manner.
Moreover, IT can be used to better managed their current resources spread across the world. They manufacture parts of a turbine across the globe and then assemble them at the closest manufacturing facility and ship the product to the client.Using IT they can stramline their production and delivery model to be more cost effective and serve more customers.
IT can also be used for Marketing. They currently have negligible presence on the web and the marketing plan is not leveraging the power of the WEB. An integrated marketing plan can go a long way in creating the Brand , but it is not possible without using IT effectively.
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Adding services is of course usually interesting. One feature of the Wind Industry that may be useful to address is how the sector tends to grow rapidly with Government Subsides and then shrink back down when these subsidies expire. Creating a new model that would show how tech can address this industry flux, esp since the flux is well known ahead of time would be beneficial.
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