PNC is a financial services corporation. The memo to the CEO of PNC will mainly deal with the following:
1. In order to excel in the value discipline of customer intimacy it is imperative to customize services according to customer needs. This requires extensive customer knowledge gathering and flexibility. Information systems can play a vital role in understanding the customers better and identify new market opportunities. Expanding services available over the web, product innovation, customer relation improvement and identification of new technology and aligning IT with business needs will help PNC to improve customer satisfaction.
2. Better portfolio and documentation management and risk management software can help in making better investment decisions.
3. Leveraging IT to centralize regulatory information and high level communication by management and educating business executives of company objectives can improve the learning measures.
4. Mergers cannot be successful without proper IT integration. Survival of redundant applications can result in increased complexity, duplication of effort, separation of IT capabilities and also inhibit scalability. Investment for standardizing enterprise data and systems can ensure
flexibility and scalability.
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Jibendu:
ReplyDeleteAll four issues are clearly applicable and important for any bank including PNC. Instead of trying to focus on all four, I suggest that you select two in the beginning (my recommendation is #1 and 4) and then decide which is more relevant and salient for PNC. If you believe that they are likely to succeed with cross-selling and deepening their customer relationships, then decide on (1). If on the other hand, you believe that PNC may be involved in more M&A in the future, then focus on (4). Each topic is meaty and substantive. Your challenge is to make a compelling case for one that you believe is key to PNC's success.